A network for every interest. How People Actively Manage their Social Profiles Across Multiple Platforms
To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, we executed a combination of quantitative and qualitative research. With our research partners, we fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore.
Anno di pubblicazione: 2014
Fonte: 140 Proof – IPG MEDIA LAB